mailchimp expert copernica partner
Month: December 2013

How often should I send out a newsletter?

People often wonder, should I send a newsletter every week? Every month? Twice a day? The optimal sending frequency has been the topic of many debates in the past, and it’ll probably continue to be a point of discussion for a long time. Here’s my take on the matter: it all depends…   Who’s your […]

Common mistakes in email template design

Email template design is both easier and harder than other types of design. It’s easier because you can’t use the most flashy types of styling, and it’s harder because you need to balance form with function waaaay more than with designing websites, brochures or banners. Over the years, I’ve come across a couple of common […]