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Tag: email content

Including videos in your email

Videos are awesome. Provided your video is of good quality (both technically and content wise), it has the potential to convey your message a lot quicker and clearer than any written blog post.   The thing is though: videos won’t play in email clients. They just won’t. However, there are some platforms (which shall remain […]

Plan your content ahead of time and use categories

Lots of folks start their email campaign with great enthusiasm. Spirits are high, and content is “no problem”. Everybody in the company is in on it, because they’re expecting a great payoff. The first email is sent out, results are being analyzed and maybe some champagne finds its way down a couple of thirsty throats. […]