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Tag: spam

Don’t use anchor texts that follow the URL format

There are many reasons for spam filters to not like an incoming message, but this is a big one: links that appear to be fraudulent.   When directing people to your website from your email, you may be inclined to say something like “Hey guys, visit www.[mydomain].com”. That sounds great, but most ESPs (MailChimp and […]


“Do you think that’s email you’re sending?”   There are two definitions of spam. One is the definition by law, and the other one is how people perceive incoming messages. You need to be aware of this distinction, and the worst part is: you need to abide by both sets of rulse. Yuck!   Spam […]