mailchimp expert copernica partner
Month: May 2015

E-mailmarketing vs Social Media

“Should I use email marketing to generate more sales, or should I rely on social media?” Yes, let’s talk about that. Oh wait, let’s not. It’s a pointless endeavour at best. You may as well try to figure out whether you need a new car or new shoes. They both get you from point A […]

Email deliverability: getting to the inbox

Deliverability is everything. You can create the most amazing email campaign you want, but if it doesn’t find its way to your recipients’ inbox, then what’s the point? So first and foremost, you need to get rounds on target.   First of all, there are some technical measures to be taken: make sure you tell […]