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Tag: email design

Outlook pagebreak issue

[Sarcasm and mild swearing alert for this post – read at your own risk!] If you’re into email marketing (you probably are, given the fact that you somehow ended up on my blog), you may be aware that Microsoft Outlook is your archenemy. I can’t even begin to list ALL of the reasons why it […]

Email templates with built-in flexibility

Unless you’re a HTML savvy email pirate that likes to code every email from scratch, this blogpost is for you. Because if you’re not one of those, you probably (want to) use a more or less predetermined template for creating your email campaigns. And if you do, you have traded (a little bit of) freedom […]

Custom email template design

You want your email template to look stunning. And there’s no reason it shouldn’t. However, there are a couple of things you may want to consider before you start exercising your right to freedom of expression.   Images should be supportive of text Using images is a great way to improve the general look and […]

Balancing text and images in email marketing

A newsletter usually contains both text and images. Some people (like myself) choose to use very little images, others use a lot of them. So which is better? Or better yet: is one way truly better than the other?   As always, this mostly depends on what you’re offering. If you’re selling products like – […]

Common mistakes in email template design

Email template design is both easier and harder than other types of design. It’s easier because you can’t use the most flashy types of styling, and it’s harder because you need to balance form with function waaaay more than with designing websites, brochures or banners. Over the years, I’ve come across a couple of common […]