mailchimp expert copernica partner
Tag: geeky stuff

Email deliverability: getting to the inbox

Deliverability is everything. You can create the most amazing email campaign you want, but if it doesn’t find its way to your recipients’ inbox, then what’s the point? So first and foremost, you need to get rounds on target.   First of all, there are some technical measures to be taken: make sure you tell […]

Email bounces

An email that doesn’t reach its intended recipient, is said to “bounce” off the receiving email server. There are three major types of bounces: syntax bounces, hard bounces and soft bounces. This blog post aims to explain these types of email errors, and it will tell you how MailChimp and Copernica handle bounces.   Syntax […]