“Should I use email marketing to generate more sales, or should I rely on social media?” Yes, let’s talk about that. Oh wait, let’s not. It’s a pointless endeavour at best. You may as well try to figure out whether you need a new car or new shoes. They both get you from point A to point B (among other, less important purposes), but they do so in ways that are so distinctive that make any comparison an act of lunacy. And that’s all I have to say about it, period.
Email is dead
All right, maybe not all. Allow me to elaborate: I just love those self proclaimed social media gurus who have declared email “dead”. Facebook is IT. Twitter is IT. And if neither one of those channels work for you, you can always Instagram the bejesus out of your Pinterest followers and jibber jabber about it on GooglePlus. Just make sure not to oust any of your LinkedIn connections, or you will be squared four ways from Sunday.
Email is alive
All mockery aside, “email” has never been more alive. It’s not a matter of using email marketing OR social media. Email marketing IS a social medium. Email marketing triggers interaction, right? You can reply to an email with a message of your own. If that isn’t social, I don’t know what is.
Asking the right questions
As always, the key to finding the right answer isn’t the answer. It’s the question. You shouldn’t be asking an OR type of question here. You should be asking yourself:
- WHERE is my audience?
- HOW do they like to be engaged?
- And possibly: WHICH means (financial and staff wise) do I possess to set this all up?
Answer those questions and you will end up with a nice mix of email marketing and Twitter, or Facebook and Instagram, or…whatever other combination may work in any given situation.