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The best time or day for sending newsletters

The question “What is the best time or day to send email newsletters?” has been the subject of debate for many years. Researchers have performed studies with the single goal of finding the Ultimate Email Day and the Ultimate Email Time.   I love it when people who have nothing to do with my email […]

Custom email template design

You want your email template to look stunning. And there’s no reason it shouldn’t. However, there are a couple of things you may want to consider before you start exercising your right to freedom of expression.   Images should be supportive of text Using images is a great way to improve the general look and […]

Email template DOs and DON’Ts

There are so many things that you really need to take care of when creating a custom email template. I’ll just discuss the most important topics on this page. Some of the items in the list below are also covered in email template design, but I’ll mention them anyway. Besides, on this page we look […]

Custom email template testing

This post deals with email template testing in general. To find out more about how I test my templates, follow this link.   Testing your email template is the most important part of your journey towards Perfect Email Template Land. And I don’t mean sending your template to a Hotmail address and popping the champagne […]

Common mistakes in email marketing

Email marketing is an exciting business. It enables us to connect with our target audience in an efficient way, while still maintaining a somewhat personal approach. And the best part? It’s great for creating engagement and interaction. And those are your bill payers right there. Not great products, not great marketing. Engagement and interaction, for […]